Built for Better

Minto Communities Ottawa is Ottawa’s leading builder of new homes and master-planned communities across Barrhaven, Kanata, Manotick, and Orléans.

Recently, the company noticed a trending shift in buyer behaviour: whereas location used to be a primary decision driver, consumers were now considering buying a home anywhere in the city. To generate leads for all communities, Minto needed a powerful positioning for the brand itself.

Client

Minto Communities Ottawa

Sector

Real Estate

Services

copywriting

creative strategy

graphic design

video production

With the Built for Better campaign, we prioritized the emotional promise behind a Minto home and community – a better place to live, work, and play. Then, we funneled users to discover the specific areas of the city in which they could live that promise.

To further support lead-gen, we also helped Minto tailor its messaging by pairing product types with audience segments – from first-time buyers to multi-generational families – to help everyone imagine a life in a Minto home.

Want to learn more about our work with Minto? View the full case study here.