Alphabet®

The global nuances of brand personality.

From the team

industry

The Future of Tourism with AI: Planned by AI, experienced by you

by Marley Kirkpatrick

Artificial Intelligence is just about everywhere at this point. You work with it, you create with it. You may even use it every day—a lot of us do, whether...

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industry

7 Winning Examples of Brand Digital Transformation

by Alphabet®

It seems like new digital channels are emerging every day, each one promising to deliver a better customer experience. Keeping up is a challenge, but...

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industry

AI vs. Automation: Is It Intelligent or Just Useful?

by Alphabet®

Imagine a life completely automated. Your coffee brews, pours, and mixes itself as you wake up. Your emails are sorted before you start work. And the work...

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web design

Speed Matters: Website Performance and Perception

by Devon Kunkel

Want more sales, sign ups, and heads in beds? A fast, functioning website is a must have. Get the facts on the Alphabet®...

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digital marketing

The Power of Podcasts: Best Practices for a Standout Show

by Alphabet®

A good podcast can engage your audience, amplify your voice, and build your brand. Dig into best practices for a standout show on the Alphabet®...

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industry

What Sustainable Tourism Really Means: It’s More Than “Going Green”

by Katie Greiss

Everything to know about sustainable tourism. From what it is and implementation to measuring success and...

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social media

TikTok: The Powerhouse Platform That’s More Than Just Dancing

by Meagan Kelly

Not sure about you, but I remember when TikTok first came out and I was skeptical. An app where people dance, lipsync, and share short videos? We all saw how...

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culture

The Importance of Work-Life Balance for Creative Minds

by Meagan Kelly

Burnout is an ugly topic. We don’t love thinking about it, and we especially don’t love experiencing it. However, as the world moves at a faster and faster...

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industry

She’s All That: Exploring Lipstick Theory, the Beauty Industry, and the Purchasing Power of Women

by Alphabet®

We look at how the purchase of lipstick is linked to economic shifts, as well as how the beauty industry contradicts itself and why we should all be embracing...

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