Tourism Relief Fund
The goal of the series was threefold: demonstrate the fund’s positive impact to government partners; highlight the importance of Ottawa Tourism’s destination development efforts; and promote some of the area’s new experiences to visitors.
With tourism being a people industry, it was doubly important to take a human approach. This was predicated on building a strong relationship with each business operator. First, we got to the heart of their unique vision, and any challenges they’ve experienced, to craft a compelling story.
“Alphabet® was professional, knowledgeable, and understood our vision for the series, producing a high quality end product we’re really proud of.”
Kelly Haussler, Director, Destination Development, Ottawa Tourism
Then, we shone a light on the ambitious projects each business was able to operationalize with the TRF funding, why these projects matter, and the renewed sense of optimism they’ve inspired. A testament to Ottawa’s resilience and vibrancy.