Giving Life to CryoStasis
The CryoStasis logo is an ode to the company’s cold chain management process, which combines temperature, pressure, and liquid storage systems to safely preserve biological material for an unheard of length of time.
Writing and designing the new website was a delicate balancing act. It was important to respect the fact that an overly embellished brand or overt marketing messages weren’t likely to resonate with the medical community. The final product establishes credibility but gets out of its own way. It lets the science speak for itself, all while toeing the line between the technical and aspirational.
