Tag: Brand identity

CTA: Great Taste of Canada

“Alphabet®’s collaborative process and invaluable guidance ensured the final outcome not only met but exceeded our expectations.”

Nicole Brown, VP of Operations and Partnerships, Culinary Tourism Alliance

Homegrown flavours and homegrown cultures. Passion and wanderlust. These are at the root of food tourism, so we planted each seed in the Great Taste of Canada brand.

After unearthing the Great Taste of Canada brand, we created an easy-to-follow guide for CTA’s marketing team. The brand guide offers best-practices for the logo and motifs, colour palettes and typography, marketing applications and ad templates. 

Great Taste of Canada is the centrepiece. CanadaCulinary.com is the harvest table. This dynamic content hub supports the Culinary Tourism Alliance’s on-going programs and new initiatives, while promoting the nation’s culinary stories and taste of place experiences. 

From wireframing to coding to creating an interactive map and a sizzling UX. We delivered a custom-built solution with the power to adapt as CTA continues to amplify agritourism across Canada. 

A media strategy, leveraging mobile-first advertising through Native Touch, was also recommended to reach foodies and food-connected travellers in Canada.

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Minto Abbott’s Run

It started with a name.

Abbott’s Run is an ode to the first steam train to pass through Stittsville, the H.H. Abbott in 1870. This inspired the community positioning and visual identity, too, promising growth, connection, and wellness to potential homebuyers. A place that moves you forward.

To bring Abbott’s Run to life, we supported Minto on everything from the initial brand development through to street naming, land signage, web copy, and Sales Centre collateral. To strengthen the community’s identity, we shot original imagery and video in the surrounding area.

The go-to-market campaign built anticipation to generate and nurture leads. Tactics included digital and social media placements as well as radio flights, an email campaign, content creation, and out-of-home ads along major area roadways.

We worked with Minto to take a phased approach, updating our messaging and creative direction as sales dates solidified, building toward the grand opening.

Throughout it all, we made sure to communicate one of the most critical selling points: in a tight housing market, your options can feel limited.

In Abbott’s Run, there’s a perfect fit.

Sparking Conversations About the Energy of Tomorrow

With a new logo lockup and tagline, plus a new promotional strategy and redesigned landing environment, thinkenergy has the power to engage and educate listeners all across Canada. It stands out as a go-to source for change and innovation in the energy sector, while the brand’s connection to Hydro Ottawa reinforces trust and credibility.

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