TikTok: The Powerhouse Platform That’s More Than Just Dancing
Not sure about you, but I remember when TikTok first came out and I was skeptical. An app where people dance, lipsync, and share short videos? We all saw how...
learn moreAssessing New Social Media Platforms: Is It Always Worth the Leap?
Is the newest social media platform right for your brand? Here’s what to consider before diving in. | Alphabet®...
learn moreFive Social Media User Habits Brands Can’t Ignore
Uncover current social media user habits to help maximize your brand’s impact on each...
learn moreCurating a Selfie-Made Tourism Destination
Millennials and Gen Z tourists are unlike their predecessors. Their desire to experience different cultures, food, and adventures remains the same, but how...
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The Art of the Hashtag
A pound sign here, a number sign there, and you’re good to go, right? Not quite (#SorryNotSorry). There’s more to expanding your reach on social...
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Are you missing out on a viable marketing opportunity with TikTok? Part 2.
As one of the fastest-growing apps on the market today, marketers and brands are taking notice and looking to capitalize on TikTok’s popularity. But...
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Increasing Organic Engagement on Facebook with Unique Post Types
It’s no secret that Facebook organic reach is declining. (If this is news to you, feel free to Google it and you’ll see the thousands of articles talking...
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Are Instagram stories part of your strategy? Here’s why they should be.
Snapchat’s rampant popularity with younger generations has prompted Instagram to leverage self-destructing visual content for further user engagement. The...
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