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Here’s how to use negatives in your ads to capture attention and leave a lasting impression. On the Alphabet®...

Industries change but some things stay the same. Read how human creative expression won’t be replaced by...

Twenty years ago, digital spaces were far from the centre of business and commerce. But now, your company’s landing page is often the first touch point...

While there’s no formula for writing a winning tagline, here’s some advice to steer clear of a dud. Learn more on the Alphabet®...

Your step-by-step guide to the media planning process. From media types and KPIs to implementation and optimization. A strategic media plan is how you generate...

There’s a saying in marketing: “The riches are in the niches.”  It suggests there’s more worth in marketing a specific product or service to a...

Our emotions guide almost every decision we make. To stand out in today’s market, you need to create a brand strategy that appeals to your audience’s inner...

Is the newest social media platform right for your brand? Here’s what to consider before diving in. | Alphabet®...