digital marketing

New Google Ads Metrics For Ad Position

by Devon Kunkel

Google Ads are rolling out new metrics to help clarify positioning Google will now be integrating four new ad metrics into Google Ads to help clarify the...

learn more

culture

Delusions of Grandeur: The Alphabeats Take On Ottawa

by Alphabet®

You probably haven’t heard of Ottawa-based rock-band The Alphabeats yet, but band manager Regan Mathurin assures me you will – and soon. She, along with...

learn more

digital marketing

Actionable GDPR Compliance Advice For Canadian Businesses From Our Lawyers

by Alphabet®

Alphabet® decided to spare you hours of internet research and multiple headaches by consulting the experts and going directly to our lawyers at Momentum Law...

learn more

social media

Is IGTV the right fit for your business?

by Alphabet®

Instagram recently launched their new video app, IGTV, but is it worth the time and effort for brands to get on...

learn more

digital marketing, social media

Cross Channel Marketing

by Alphabet®

When was the last time you bought a product or service after seeing it advertised for the first time? For most of us, we see products multiple times before we...

learn more

campaigns, social media

Reddit? Did it. Crushed it!

by Alphabet®

Reddit is a social media platform that is the self-proclaimed “front page of the internet.” The website has a very simple build and, at first glance, you...

learn more

campaigns, digital marketing, social media

Nutrition Campaign Serves Up Success

by Regan Mathurin

We took aim at the misconceptions about nutrition in our “*Technically*” campaign. Taking a comedic stance in this internet-wide debate, we decided the...

learn more

web design

Speed Matters – Website Performance and Perception

by Alphabet®

A fast and well-performing site might seem like a foregone conclusion, but you’d be surprised just how big of an effect it can have on your organization’s...

learn more